Page 24 - Mia Magazine
P. 24
erview
Interview with Mr. Ben hamadi
Condor group Algerian electronics industry puts an eye on
the African continent and the Arab world markets
Condor group is one of the largest companies in Algeria, producing
devices electro household in addition to mobile devices smart tablet,
the complex came to light in 2002 out of the industrial base located
Bordj Bou Arreridj state, a state located in the center of eastern Algeria,
and away from the capital Algiers, about 200 km, Condor where
he achieved rapid growth levels, after the expansion of production
units in the industry Bordj Bou Arreridj region, state, During this year
appears competitive strength of the brand in Algeria, accounting for
more than 35 percent of the Algerian market, to become the main
thrust of the leading electronics industries, some regional markets
outside Algeria in Africa and the Arab world.
CHEMSEDDINE ASSI
translated by LEZIAR Amira
Magazine Made in Algeria, she met with President General Manager of
Condor compound Abdul Rahman ben Hamadi, to talk more about the
new export strategy
1. First of all Mr. Abdul Rahman which a distinct quality and the price only, either stage within the scope
ben Hamadi, what is the motive is reasonable that suits your budget of the medium-term strategy, it
adventure Condor export prod- purchasing, and even our sponsor- relies on a plan pursued by Condor
ucts ranging from smartphones and ship of the after-sales service, this is in Algeria to market its product
electro appliances, some African our perception of the scheme of our .Through the establishment of galler-
markets primarily, and regional permanent business, so these factors ies that sell everything produced by
markets in the Arab world? which motivated us to look deeply the complex and it will be accompa-
First, I thank you for holding this dia- about markets outside Algeria, and nied by after-sales service, an expe-
logue with Condor group, to be frank the same it applies to the Arab world Algerian market, so we will pass these
with you, we have studied a deep markets, we seek behind satisfy our circumstances experience outside
that there are large international customers wherever they are. the country, and the recent strate-
companies are known, dominates 2- At the Light of these data cited by gic long-term, it is based on very
refrigerators and washing machines Mr. Ben Hamadi, I want to know from advanced visualization, is to establish
end smartphones and tablets, on top you some strategic features to be lines to assemble and even the man-
of all this, and found that the prices developed by Condor incursion in the ufacture of some products Condor, in
imposed by these companies is very African markets in some countries of African countries, and why not in the
high, which being a monopoly on the Arab world’s markets? Arab world, this is not a dream for us,
the market in some African countries, Well our plans in the export and put but the fact that we seek to embody
and here we ask ourselves why we what we want is a short-term strat- if given adequate conditions only,
do not go into our products to these egy and medium-term and long-term there is no impossible in the world of
markets, and we are a party compet- strategy, in the short term we are cur- business
itive with the monopoly companies, rently looking for distributors adults 3-The fact that your plans for expan-
and our duty is to make the African in some African countries, through sion towards foreign markets eye-
consumer recognizes the Condor commercial agreements with them, catching, but let me ask you about
mark What we want is to break these such as export-import relationship the actual application of it, what are
the countries that you signed with
them contracts for the export of
24
Interview with Mr. Ben hamadi
Condor group Algerian electronics industry puts an eye on
the African continent and the Arab world markets
Condor group is one of the largest companies in Algeria, producing
devices electro household in addition to mobile devices smart tablet,
the complex came to light in 2002 out of the industrial base located
Bordj Bou Arreridj state, a state located in the center of eastern Algeria,
and away from the capital Algiers, about 200 km, Condor where
he achieved rapid growth levels, after the expansion of production
units in the industry Bordj Bou Arreridj region, state, During this year
appears competitive strength of the brand in Algeria, accounting for
more than 35 percent of the Algerian market, to become the main
thrust of the leading electronics industries, some regional markets
outside Algeria in Africa and the Arab world.
CHEMSEDDINE ASSI
translated by LEZIAR Amira
Magazine Made in Algeria, she met with President General Manager of
Condor compound Abdul Rahman ben Hamadi, to talk more about the
new export strategy
1. First of all Mr. Abdul Rahman which a distinct quality and the price only, either stage within the scope
ben Hamadi, what is the motive is reasonable that suits your budget of the medium-term strategy, it
adventure Condor export prod- purchasing, and even our sponsor- relies on a plan pursued by Condor
ucts ranging from smartphones and ship of the after-sales service, this is in Algeria to market its product
electro appliances, some African our perception of the scheme of our .Through the establishment of galler-
markets primarily, and regional permanent business, so these factors ies that sell everything produced by
markets in the Arab world? which motivated us to look deeply the complex and it will be accompa-
First, I thank you for holding this dia- about markets outside Algeria, and nied by after-sales service, an expe-
logue with Condor group, to be frank the same it applies to the Arab world Algerian market, so we will pass these
with you, we have studied a deep markets, we seek behind satisfy our circumstances experience outside
that there are large international customers wherever they are. the country, and the recent strate-
companies are known, dominates 2- At the Light of these data cited by gic long-term, it is based on very
refrigerators and washing machines Mr. Ben Hamadi, I want to know from advanced visualization, is to establish
end smartphones and tablets, on top you some strategic features to be lines to assemble and even the man-
of all this, and found that the prices developed by Condor incursion in the ufacture of some products Condor, in
imposed by these companies is very African markets in some countries of African countries, and why not in the
high, which being a monopoly on the Arab world’s markets? Arab world, this is not a dream for us,
the market in some African countries, Well our plans in the export and put but the fact that we seek to embody
and here we ask ourselves why we what we want is a short-term strat- if given adequate conditions only,
do not go into our products to these egy and medium-term and long-term there is no impossible in the world of
markets, and we are a party compet- strategy, in the short term we are cur- business
itive with the monopoly companies, rently looking for distributors adults 3-The fact that your plans for expan-
and our duty is to make the African in some African countries, through sion towards foreign markets eye-
consumer recognizes the Condor commercial agreements with them, catching, but let me ask you about
mark What we want is to break these such as export-import relationship the actual application of it, what are
the countries that you signed with
them contracts for the export of
24
